This is my first Blog. It is an asignment for my english class. The subject is marketing. I have to make 2 blogs a week for the following six weeks.

Wish me luck. English is not my best course.

Marketing is an social and managerial proces by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integratet process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, we can conclude that marketing management is one of the biggest components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable.

The term marketing concept holds that achieving organisational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.